Tag Archives: corporate structure

Does A Brand’s Corporate Structure Affect Customer Experience?

Over the past few years I have become more convinced than ever that corporate structures need to radically change. This is entirely driven by the change in the way that customers learn about products and then engage with brands – … Continue reading

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Are Customers Forcing Companies To Change Industry?

I have often blogged about my view that great content is where the telecoms and Internet Service Providers are now focused. If you have seen any of my earlier blogs on this subject then you will know that I believe … Continue reading

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The Customer Is A Knave!

The customer is no longer king, the customer is a knave! With a multi-channel mind set, mobile tech and (brand) attention span of a goldfish, the concept of earning customer ‘loyalty’ today is arguably as old hat as ‘posting’ holiday … Continue reading

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Customer service comes first in companies today

With customer service now open and visible on social channels many marketing directors are taking a close interest in how their brand is being represented online – marketing chiefs are now stepping in to manage many customer service departments. This … Continue reading

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