Tag Archives: EIU

Engaging with customers using social media

A recent post on the blog by Alistair has caused some considerable discussion online and with my colleagues and friends in the industry. Alistair explored some data published by the Economist Intelligence Unit that suggested within three years the primary … Continue reading

Posted in Current Affairs, Marketing, Social Media | Tagged , , , , , , , , | Leave a comment

EIU: Companies adopt new strategies to enhance customer experience

Since when did your customer service function drive the entire strategy of your business? Well, if you are not already focusing your attention on the experience your customers have when interacting with your brand then it’s time to get focused. … Continue reading

Posted in Current Affairs, Customer Service, Social Media | Tagged , , , , , | 2 Comments