Tag Archives: engage

Giving customers more knowledge and more power

The old aphorism that knowledge is power has never been truer for brands – particularly retailers. Customers today are active consumers. They research products online before ever entering the store and even in a store they are likely to be … Continue reading

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Listening to your customers

Handling customer service on new social channels is very different to voice, email, or chat, but many commentators have failed to acknowledge just how different social customer service really is. Social Media Today just published some interesting research focused on … Continue reading

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How sales professionals succeed with social media

It’s true that social media is now a powerful tool for sales in many business environments so I was interested to see an article in Social Media Today that focused on the most important secrets of those who use social … Continue reading

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How do you engage with potential customers online?

How you engage with potential customers in a marketing or communication campaign depends on what you want to achieve and which platform you intend to use, but there are some golden rules that apply across all social media and networking … Continue reading

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How should you engage with customers?

The IBM Institute for business value recently found that executives believe 60-65% of customers follow their brand on social media sites because they want to be part of a community – to engage with the brand. However the reality is … Continue reading

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