Tag Archives: fifa

All change for global brands, even James Bond

Brand Republic recently published a six-point guide to how Red Bull has torn up the branding and marketing guidebook with their Stratos project. It’s a good point, but consumer brands are changing how they interact with all of us on … Continue reading

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Olympic branding – time to cheer the sponsors?

What with the lost team buses and many security guards not being ready in time for the start of the Olympic games there has been a tendency in the media to criticise the games – and this is even before … Continue reading

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The Race to London 2012

In the UK this year, British people are either excited or upset about the London 2012 Olympic games. To some, it is the opportunity of a lifetime to see their city on a world stage with all the opportunities for … Continue reading

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