Tag Archives: ford

Which kind of business do you think Ford is in?

What kind of business do you think that the Ford Motor Company is involved in? Perhaps the easy answer is in the name – they manufacture and sell motor vehicles. Wrong. Some people may still consider Ford to be a … Continue reading

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Getting Customer Service right is the strategic future for your business

The customer service function is the most important part of your business today – full stop. With companies like Ford and Jaguar Land Rover now declaring themselves ‘retailers’ first and foremost, this is not just some motivational mantra aimed at … Continue reading

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Which car video service will win the battle for customers?

The surprising thing I find about cars in dealer showrooms is that they usually still have CD players as standard. It took a long time for the car manufacturers to move on from supplying tape cassette players, but even though … Continue reading

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A focus on your customers – and art

I wrote a recent blog about literature and business, so why not art today? An article recently published in Fast Company features the CEO of Ford, Alan Mulally, describing how the inspiration for Ford’s success over the past few years … Continue reading

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