Tag Archives: game

Managing Multichannel Retail

There is a lot of debate around how retail is changing at present and entering a ‘multichannel era’. In the nineties I can remember the prophets of doom suggesting that there would be no more bookshops within a decade because … Continue reading

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Getting transactional with customers

In 1964, the psychiatrist Eric Berne published his bestselling book ‘Games people play’. The book outlined his theory of ‘transactional analysis’ as a way of interpreting and describing social interactions. The title of the book refers to a series of … Continue reading

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