Tag Archives: guerilla

All change for global brands, even James Bond

Brand Republic recently published a six-point guide to how Red Bull has torn up the branding and marketing guidebook with their Stratos project. It’s a good point, but consumer brands are changing how they interact with all of us on … Continue reading

Posted in Current Affairs, Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Race to London 2012

In the UK this year, British people are either excited or upset about the London 2012 Olympic games. To some, it is the opportunity of a lifetime to see their city on a world stage with all the opportunities for … Continue reading

Posted in Current Affairs, Marketing, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment