Tag Archives: ibm

Black Friday retail sales in the US: bricks v clicks

Last Friday was Black Friday in the USA. This is the traditional start to the Christmas shopping season, always immediately after the Thanksgiving holiday and featuring absolute pandemonium in stores across the country. The origin of Black Friday is somewhat … Continue reading

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How should you engage with customers?

The IBM Institute for business value recently found that executives believe 60-65% of customers follow their brand on social media sites because they want to be part of a community – to engage with the brand. However the reality is … Continue reading

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Two truths and a social lie

I read an interesting article in Forbes last week that asked several questions about social media to top executives, with the intention of seeing whether their views on social networking in the enterprise match with reality. Here is one of … Continue reading

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A Social Education

Many business leaders often argue that academia takes years to catch up with the real world. Many graduates spend a long time searching for a new job, not just because the economy is so weak, but also because their courses … Continue reading

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Webchat fading from view?

According to a BBC magazine article from last year, online chat is dead, or at least the use of Instant Messaging (IM) tools like Google Chat or Yahoo Messenger is declining rapidly. I wonder how much further the decline has … Continue reading

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