Tag Archives: information

Hackenomics Is Changing Both Security And The Customer Experience

Last month I wrote about hackathons and how the technology industry has been exploiting these events to spur business innovation fuelled by long evenings of coffee and pizza. Since then, I have been reading more about the positive use of … Continue reading

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What Do UK Rail Passengers Really Want?

This article is by Sasha Jenkins, Business Development Director at Teleperformance UK. Twice a year, the independent transport user watchdog, Transport Focus, collects data on what rail passengers think of the service they receive. The National Rail Passenger Survey (NRPS) … Continue reading

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Customer service: What has changed since the slowdown?

Business Week magazine recently described how consumer behaviour has changed in the US since the economic downturn. Of course the downturn affected many more places than just the US, with the UK experiencing a prolonged downturn too. The article focuses … Continue reading

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The six quickest ways to lose your customers

We have mentioned on this blog that it costs far more to gain a new customer than to just retain an existing one. In fact, according to this article the difference in cost to your organisation is that it is … Continue reading

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How much privacy do customers expect?

Finding a customer has never been easy. It’s even more complicated to predict who will buy, when, and at what price, but there are now more opportunities than ever to understand your customers. Let’s say there is a long weekend … Continue reading

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How do you tell people about your blog?

It is important that every time you blog, you promote the blog. You could be writing the most fascinating articles online on your blog, but if you don’t let people know about them then you will get very few readers. … Continue reading

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Making ads more personal or protecting our privacy?

The Holy Grail for marketers and advertising people the world over is the audience of one. The ability to know exactly what you want and when, so they can only advertise the products you are actually thinking of buying and … Continue reading

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