Tag Archives: knowledge

Giving customers more knowledge and more power

The old aphorism that knowledge is power has never been truer for brands – particularly retailers. Customers today are active consumers. They research products online before ever entering the store and even in a store they are likely to be … Continue reading

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Answering the toughest question from customers

Many people hate speaking in public. There are bookstores filled with guidebooks helping wedding guests learn how to make the perfect speech. In our life at work, making a PowerPoint presentation to colleagues is more likely to be the source … Continue reading

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Best and Worst Service on the High Street

This week, the Consumer’s Association published their latest survey on customer satisfaction in the British High Street. Over 11,000 people were surveyed and asked specifically about their experience in shops in the previous six months. The results are not pretty … Continue reading

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