Tag Archives: lego

Connected strategies for a relationship economy

Last week London hosted the annual conference of the Institute of Customer Service (ICS) with the theme this year being ‘connected strategies for a relationship economy.’ I was particularly interested in a talk titled “Relationships versus Contacts: Propaganda, Marketing and Feedback, versus … Continue reading

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The consumer is your new head of marketing

Have you ever read a book on an Amazon Kindle? When you reach the end it asks if you want to tell all your friends about the book on your social networks? It’s not a feature that is there just … Continue reading

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Lego show how to deliver great customer service – with ninjas

It’s not often that I see a conversation playing out on Twitter that ends up being analysed by Forbes a few days later, but it just happened this week. A seven-year-old British child lost one of his favourite Lego ‘Ninja’ … Continue reading

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