Tag Archives: media

Are Customers Forcing Companies To Change Industry?

I have often blogged about my view that great content is where the telecoms and Internet Service Providers are now focused. If you have seen any of my earlier blogs on this subject then you will know that I believe … Continue reading

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Does Kodi Offer Viewers A Vision Of How To Find Content?

I have often talked about the importance of content to the big Internet Service Providers and telcos, but there are a few interesting developments taking place that I think could be important in the coming year. First is the explicit … Continue reading

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Will The Tech Giants Make Us Cut The Cord On Pay TV?

I have talked a lot about how content and innovation is the key to winning subscribers. I have also talked about how pay-subscription TV services such as Sky will come under increasing pressure as over-the-top streaming services become better and … Continue reading

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Will the ‘gaming generation’ move the goalposts in the war on content?

The battle for consumers within the consumer space is fascinating: Sky, Virgin, and BT as the established main players have a leading position in the market due to the investment they have made in cable infrastructure and content. They have … Continue reading

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Why Create Content When You Can Buy It?

One news story after another keeps on reinforcing that the landscape for telcos in the UK has shifted dramatically from offering the best deal on a phone line, to an Internet connection, to the best shows and content. As I … Continue reading

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5 Small Changes in Corporate Behaviour That Could Inspire Greater Customer Loyalty

Customer loyalty goes far beyond collecting points on a loyalty card. Today customers intuitively consider their entire experience with your brand and products, from before their purchase or service commitment, during the payment process and crucially, when requiring any follow-up … Continue reading

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Customer Experience Happens While You Are Busy Making Other Plans

In 1980 John Lennon sang: “life is what happens to you while you’re busy making other plans.” It’s a quote I thought about when I was asked to contribute to a feature on the future of outsourcing published in The … Continue reading

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