Tag Archives: news

Competitive intelligence with social media

In his classic book focused on military strategy ‘The Art of War’, Chinese general Sun Tzu said: “keep your friends close and your enemies closer.” This is now more possible than ever – without subterfuge or spying – using social … Continue reading

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Building your influence online

Social media experts often talk about building online followers and there is an entire industry in ‘buying’ followers that aim to boost your online rankings, but are companies really interested in quality or quantity? I know that here at TP … Continue reading

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Why do I use Twitter?

My colleagues often ask why I use Twitter so often. There is a belief amongst those who do not really use it that everyone is just broadcasting the details of their breakfast, or which train they are waiting for. This … Continue reading

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Paying to post on your Facebook wall

Would you pay to post items on your Facebook wall? Of course for most of us the answer is no, but Facebook has started getting clever about the things you do and don’t see. When you look at the news … Continue reading

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How does chatting on Twitter make any business sense?

As airlines increasingly add Internet and phone services to their flights, the golf course is rapidly becoming the only place where the use of electronic gadgets is banned. But when I am on the golf course, the conversation often turns … Continue reading

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