Tag Archives: nike

The consumer is your new head of marketing

Have you ever read a book on an Amazon Kindle? When you reach the end it asks if you want to tell all your friends about the book on your social networks? It’s not a feature that is there just … Continue reading

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Social media advertising: All change?

Can you remember way back when Google introduced adverts into their search results? It was good for the customer and for the advertiser. If you were a flower shop in Bath then only customers searching for flowers in Bath would … Continue reading

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Apple without Jobs

As Alistair wrote on this blog recently, Apple has now lost their visionary co-founder and leader, Steve Jobs. But what does the death of a leader mean for any company, especially Apple? The two really important issues are the pipeline … Continue reading

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