Tag Archives: ownership

Should sales own the customer experience?

A recent whitepaper summarized in Forbes magazine indicated that just nine per cent of marketing professionals felt that customer experience was the most important measurement of their own Return on Investment – in other words the marketing people don’t really … Continue reading

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The Twitter dilemma: who owns all that content?

Given the importance that social media in general is taking on at present, it is very interesting to see that some fundamental questions – such as who own all this online content – are yet to be resolved. Look at … Continue reading

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