Tag Archives: perception

Is your marketing team managing customer service?

Marketing Week recently carried a major feature exploring how marketing professionals should be taking control of the customer service function in their company. The article was quoting research undertaken by Deloitte and Salesforce where 228 global marketing heads were questioned … Continue reading

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UK Prisons and outsourcing performance

This week the BBC reported that the 14 UK prisons run privately through outsourcing agreements were ‘run better’ than those run directly by the government. Surprised? There is no need. Prisons may be a service closely linked to the government … Continue reading

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Outsourcing: NOA report findings

The National Outsourcing Association recently published their Outsourcing Yearbook for 2013 – an annual review of outsourcing in the UK. One interesting area the report explores is the negative public perception of outsourcing based on a research project undertaken by … Continue reading

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Marketing has changed forever

The whirlwind surrounding News Corporation and Rupert Murdoch at present does not seem to subside. As each day passes, new information emerges that has not only led to senior executives resigning from the organisation, but now even the British Prime … Continue reading

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