Tag Archives: pinterest

The retail omnichannel is not easy, but it is possible

Retail Week recently ran some analysis on the way that customers are treated across various channels. As the number of channels customers can use to reach a brand has exploded beyond just voice and email alone brands have had to … Continue reading

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Customer service: What has changed since the slowdown?

Business Week magazine recently described how consumer behaviour has changed in the US since the economic downturn. Of course the downturn affected many more places than just the US, with the UK experiencing a prolonged downturn too. The article focuses … Continue reading

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The best social media campaigns of 2012

After all the hype, 2012 has been an enormous year in the world of social media – it’s not wonder that we have spent so much time this year analysing how customers are now demanding service using this channel. Just … Continue reading

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How has conversion optimisation changed?

The social world of blogs and Twitter has changed how we use and measure conversions and the very idea of how to turn a visitor into a potential lead. Consider how email or web marketing used to operate with a … Continue reading

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