Tag Archives: privacy

Will Amazon Echo Make The Connected Home of The Future A Reality Now?

I was interested to read recently about ‘Amazon Echo’ and how it has been recently piloted in homes. It is a voice control device that has no interface other than accepting voice commands – also responding using a voice. In … Continue reading

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The power of ‘delete’ and what it means for brands.

Last December I deleted my Facebook account. I was an avid user in both a personal and professional capacity. Then I somehow managed to contract strep pneumonia and spent nine days in hospital without access to Facebook during which time all … Continue reading

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Where do we draw the line on telco surveillance?

After all we have read in the media over the past couple of years from Julian Assange and Wikileaks to the NSA activities revealed by Edward Snowden, most people would now assume that phone network operators can listen in to … Continue reading

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Are people really worried about protecting their personal data?

A recent article on the Engage Customer blog described new research by Mintel that found how consumers of all ages are concerned about data privacy online, but younger Millennial consumers are over-sharing data far more than their Baby Boomer parents. … Continue reading

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Would you allow a utility to control the energy use in your own home?

In my last blog I mentioned the challenges or rolling out smart meters across the UK and how there is a growing sense of concern amongst some consumers about issues related to privacy. I was therefore interested to see the … Continue reading

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How much privacy do customers expect?

Finding a customer has never been easy. It’s even more complicated to predict who will buy, when, and at what price, but there are now more opportunities than ever to understand your customers. Let’s say there is a long weekend … Continue reading

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Social media advertising: All change?

Can you remember way back when Google introduced adverts into their search results? It was good for the customer and for the advertiser. If you were a flower shop in Bath then only customers searching for flowers in Bath would … Continue reading

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