Tag Archives: recommendation

Building Brand Advocacy in a Virtual World

If a friend or family member personally recommends a product to you then that’s the best possible form of advertising. If you trust the opinion of someone close to you then that’s all you need to make a purchasing decision. … Continue reading

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Recommendation means more than advertising

What is the best kind of adverts for any product or service? Despite years of advertisers telling us that the best products are the ones endorsed by celebrities, we all know that when a friend of family member gives a … Continue reading

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Customer experience is the future of retail

Do you remember the dot com boom of the nineties? Unfortunately I am old enough to remember it clearly – I’m still shocked when I see graduates entering the company who were born in the nineties so this all seems … Continue reading

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