Tag Archives: tripadvisor

When Was Your Last Great Experience as a Customer?

When was the last time you interacted with a brand and came away from the experience feeling really good – as if they really understood you and appreciated you as a customer? Unfortunately, for many people this is a difficult … Continue reading

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Managing the Modern Retail Omnichannel

Omnichannel is one of those business buzzwords that is often used and seldom understood. Many use it interchangeably with multichannel, but I would argue that these are quite different concepts. First, what is the multichannel? This is really just the … Continue reading

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Is every part of your company now customer-centric?

Forbes magazine recently published an interesting focus on marketing recently that explored various examples of customer service from companies such as Apple, Southwest Airlines, and Zappos. The focus of the piece was on marketing and how every good business can … Continue reading

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The tourism industry is being reshaped as customer service becomes a priority

The recently published UKCSI (UK Customer Services Index) has shown some interesting results for the tourism sector. Six individual tourism-related organisations were named in the top 50 of all organisations in the UK. The UKCSI research is conducted by the … Continue reading

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Multichannel customer service isn’t innovation; it’s simply what customers expect today

How many blogs or articles have been written recently that talk about multichannel customer service as if it is the next big thing? Really? It’s not what the board should be talking about in strategy meetings that are designing a … Continue reading

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Recommendation means more than advertising

What is the best kind of adverts for any product or service? Despite years of advertisers telling us that the best products are the ones endorsed by celebrities, we all know that when a friend of family member gives a … Continue reading

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One of the best hotels in the world is in Llandudno

As customer service becomes more complex and spans so many channels it often appears that the only way any organisation can succeed is by spending a lot of money. But without the right attitude to service, even an enormous investment … Continue reading

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