Tag Archives: web

Shopping online is the new normal for retail

As we now head into February, Christmas is far enough behind for analysts to start crunching the data and describing what happened in the final quarter of 2013 – and in particular those final weeks where every retailer was hoping … Continue reading

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How has conversion optimisation changed?

The social world of blogs and Twitter has changed how we use and measure conversions and the very idea of how to turn a visitor into a potential lead. Consider how email or web marketing used to operate with a … Continue reading

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Making a better connection with mobile customers

Mobile customers have been growing at such as rate that many organisations believe that mobile access will be their primary interface with the customer soon. This is going to change how companies interact with their customers enormously. Take a look … Continue reading

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Multichannel retail and price comparison

I asked in my last blog about how camera manufacturers are starting to engage with the social web and this led me to some thoughts on the multichannel retail environment that I wanted to share on the blog. One of … Continue reading

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Taking customers on a journey

The speed of change in the way we communicate with each other and the  organisations around us has meant a significant shift away from the traditional focus on ‘Customer Service’ and the embracing of an overall ‘Customer Experience’. Customers don’t think … Continue reading

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