Tag Archives: wifi

Content really is king – for telcos

Several of my recent blogs could be summarised with the expression ‘content is king’. I believe that the telcos are moving beyond their traditional areas of competition, such as network speed, and into an age where what they offer on … Continue reading

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How can retailers fight the ‘showrooming’ trend?

Retailers spend a lot of money to keep their stores on the High Street, but many are now exploring new ways to retain their relevance in an era of online shopping. The current scourge of the High Street retailer is … Continue reading

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Giving customers more knowledge and more power

The old aphorism that knowledge is power has never been truer for brands – particularly retailers. Customers today are active consumers. They research products online before ever entering the store and even in a store they are likely to be … Continue reading

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What makes a great in-store customer experience?

Our blog has talked a lot about the omni-channel this year. This is one of the biggest changes taking place to the customer service industry at present so that is no surprise, but it’s interesting to see a few reminders … Continue reading

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Has M&S seen the future of retail in Ellesmere Port?

Marks and Spencer has unveiled how they see the future of retail by unveiling their new store in Ellesmere Port. It’s their largest store in the UK after the flagship Marble Arch branch in London, but what is really interesting … Continue reading

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