Tag Archives: content

How Do Customers Really Want To Consume Content?

The BBC recently launched a new app called BBC+. It aims to roll together a variety of BBC content all into one place, but some analysts are suggesting that many people are suffering app fatigue. Commenting on the BBC+ app, … Continue reading

Posted in Current Affairs, Strategy, Telecoms | Tagged , , , , , , , | Leave a comment

Does Kodi Offer Viewers A Vision Of How To Find Content?

I have often talked about the importance of content to the big Internet Service Providers and telcos, but there are a few interesting developments taking place that I think could be important in the coming year. First is the explicit … Continue reading

Posted in Current Affairs, Innovation, Strategy, Telecoms | Tagged , , , , , , , , , , | Leave a comment

Will Content Remain King?

This post is by Richard Haddock, Strategic Account Director at Teleperformance UK. We all know the expression ‘content is king.’ Everyone in media-land uses this expression and the strategy of getting the content right and scooping up customers has transferred … Continue reading

Posted in Current Affairs, Customer Service, Telecoms | Tagged , , , , , , , , , | Leave a comment

Will The Tech Giants Make Us Cut The Cord On Pay TV?

I have talked a lot about how content and innovation is the key to winning subscribers. I have also talked about how pay-subscription TV services such as Sky will come under increasing pressure as over-the-top streaming services become better and … Continue reading

Posted in Current Affairs, Customer Service, Innovation, Telecoms | Tagged , , , , , , , , , , , , | Leave a comment

‘Connected’ Broadband: The Trojan Horse that could prove key in securing and retaining subscribers?

I have blogged regularly about how broadband/network provision are the basic ‘table stakes’ that consumers expect. There is no longer a wow factor about speed – consumers expect the network to be fast, reliable, and allow them to do what … Continue reading

Posted in Current Affairs, Customer Service, Telecoms | Tagged , , , , , , , | Leave a comment

Why Create Content When You Can Buy It?

One news story after another keeps on reinforcing that the landscape for telcos in the UK has shifted dramatically from offering the best deal on a phone line, to an Internet connection, to the best shows and content. As I … Continue reading

Posted in Current Affairs, Customer Service, Technology, Telecoms | Tagged , , , , , , , , | Leave a comment

A Twenty-Year-Old Lesson In Customers By Bill Gates

1995 was a big year for Microsoft. The launch of Windows 95 cemented their dominance of the PC market and this has only been challenged fairly recently with the surge in popularity of open source alternatives – and the resurgence … Continue reading

Posted in Current Affairs, Customer Service, Innovation, Strategy | Tagged , , , , , , , , , , , , , , , , , | Leave a comment