Monthly Archives: April 2015

Game on! The Battle Over Content Is Heating Up

I blogged recently about the importance of content and how I believe that the Internet Service Providers need to concern themselves more with the quality of content they are offering than with incremental improvements in network quality. Customers today take … Continue reading

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Building Brand Advocacy in a Virtual World

If a friend or family member personally recommends a product to you then that’s the best possible form of advertising. If you trust the opinion of someone close to you then that’s all you need to make a purchasing decision. … Continue reading

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What Happens If The ‘Big 6’ Do Not Change?

I recently blogged a question – will the Big 6 still be around in 2020? I always think that it is specific questions like this that lead to action, rather than strategic visions and other jargon. If – as predicted … Continue reading

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Is Fulfilment The Key To The Retail Omnichannel?

This post is by Liz Parry, Strategic Account Director at Teleperformance UK. I read with interest a new report by research organisation Planet Retail just published in European Supermarket Magazine suggests that the answer to retail omnichannel success lies in … Continue reading

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5 Small Changes in Corporate Behaviour That Could Inspire Greater Customer Loyalty

Customer loyalty goes far beyond collecting points on a loyalty card. Today customers intuitively consider their entire experience with your brand and products, from before their purchase or service commitment, during the payment process and crucially, when requiring any follow-up … Continue reading

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Contactless payment – direct from your phone

The mobile payment market is developing fast with Vodafone now taking a great leap forward in Europe that could become a game-changer. Previously, customers using the Vodafone Wallet have had to charge up an app in advance, so they can … Continue reading

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Teleperformance Shortlisted for NOA Professional Awards

I am pleased to say that the Teleperformance UK team has been shortlisted for three different awards in the National Outsourcing Association (NOA) 3rd Annual Professional Awards. The shortlist was just announced yesterday and all those shortlisted will attend a … Continue reading

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