Tag Archives: data

Hackenomics Is Changing Both Security And The Customer Experience

Posted on February 17, 2016 by Matt Sims

Last month I wrote about hackathons and how the technology industry has been exploiting these events to spur business innovation fuelled by long evenings of coffee and pizza. Since then, I have been reading more about the positive use of … Continue reading →

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Data Analytics Expertise Is Essential For A Great Customer Experience

Posted on May 14, 2015 by williamvcarson

This post is by Liz Parry, Strategic Account Director at Teleperformance UK In the latest edition of the National Outsourcing Association (NOA) Outsourcing Yearbook several leading industry analysts give their predictions for the year ahead in outsourcing. One of the … Continue reading →

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Data Analytics Is Essential in Retail Today

Posted on May 7, 2015 by williamvcarson

This post is by Liz Parry, Strategic Account Director at Teleperformance UK In a Fortune Q&A this week the CEO of Microsoft, Satya Nadella, talked about some of the biggest trends in information technology at present – in particular the … Continue reading →

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Use customer knowledge with care – not abandon!

Posted on November 12, 2014 by Alistair Niederer

What happens when brands know too much about you? Customers are happy to share their preferences on Facebook and through the use of loyalty cards, but sometimes it pays to be less clever than is actually possible when it comes … Continue reading →

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Is T-Mobile leading the way in listening to customers?

Posted on April 17, 2014 by simondillsworth

The CEO of T-Mobile US, John Legere, has promised to shake up the entire telco industry with a series of recent blog posts highlighting a new deal for his customers. This quote from one of his blogs last week shows … Continue reading →

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British customers don’t believe that the omnichannel is working

Posted on April 15, 2014 by Matt Sims

Marketing Week focused on customer service last week as one of their trending topics, in particular why and how customers will switch brands because of poor service. New research published in Accenture’s Global Consumer Pulse suggests that 53% of consumers … Continue reading →

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Are people really worried about protecting their personal data?

Posted on March 27, 2014 by Julia Gibbs

A recent article on the Engage Customer blog described new research by Mintel that found how consumers of all ages are concerned about data privacy online, but younger Millennial consumers are over-sharing data far more than their Baby Boomer parents. … Continue reading →

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Could hacking competitions help the public understand economics?

Posted on April 10, 2013 by Matt Sims

Last weekend the Indian government ran a very interesting experiment – a ‘hackathon’ designed to encourage economic growth in the country. The hackathon was a 32-hour competition where young software developers, designers, and filmmakers competed to win a cash prize … Continue reading →

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How much privacy do customers expect?

Posted on January 2, 2013 by Matt Sims

Finding a customer has never been easy. It’s even more complicated to predict who will buy, when, and at what price, but there are now more opportunities than ever to understand your customers. Let’s say there is a long weekend … Continue reading →

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Making ads more personal or protecting our privacy?

Posted on September 5, 2012 by Julia Gibbs

The Holy Grail for marketers and advertising people the world over is the audience of one. The ability to know exactly what you want and when, so they can only advertise the products you are actually thinking of buying and … Continue reading →

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