Tag Archives: telecoms

How Do Customers Really Want To Consume Content?

The BBC recently launched a new app called BBC+. It aims to roll together a variety of BBC content all into one place, but some analysts are suggesting that many people are suffering app fatigue. Commenting on the BBC+ app, … Continue reading

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’60 Seconds and counting…and then I’m gone’..

I was fascinated to learn about the science Netflix is using to make sure they grab subscriber attention as quickly as possible. I have blogged on many occasions regarding the importance of content and how it is the quality of … Continue reading

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The Quest For UK Quad-Play

This post is by Richard Haddock, Strategic Account Director at Teleperformance UK. 2016 is already looking like an interesting time for the telco market in the UK. Big players are either coming together through various mergers and acquisitions – like … Continue reading

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Will Content Remain King?

This post is by Richard Haddock, Strategic Account Director at Teleperformance UK. We all know the expression ‘content is king.’ Everyone in media-land uses this expression and the strategy of getting the content right and scooping up customers has transferred … Continue reading

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Quad-Play Subscriptions Will Soar In 2016

It was interesting to see the Weekend FT providing a detailed comparison of the potential quad-play market in the UK. The FT reminded readers that a decade ago customers knew where they stood with telcos – BT sold phones and … Continue reading

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Will The Tech Giants Make Us Cut The Cord On Pay TV?

I have talked a lot about how content and innovation is the key to winning subscribers. I have also talked about how pay-subscription TV services such as Sky will come under increasing pressure as over-the-top streaming services become better and … Continue reading

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BT and EE Merger Approved: Good For UK Telcos?

So the UK Competition And Markets Authority (CMA) has cleared the merger of BT and EE after investigating the deal for six months. Several companies in the telco sector objected to this merger so what does this mean for the … Continue reading

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US Consumers Rejecting Home Broadband In Favour of Mobiles

An interesting survey of US broadband consumers in the USA showed some interesting results recently. The Pew Research centre found that 80% of US adults have access to the Internet now, which is increasing slowly because presumably most people in … Continue reading

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‘Connected’ Broadband: The Trojan Horse that could prove key in securing and retaining subscribers?

I have blogged regularly about how broadband/network provision are the basic ‘table stakes’ that consumers expect. There is no longer a wow factor about speed – consumers expect the network to be fast, reliable, and allow them to do what … Continue reading

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Why Create Content When You Can Buy It?

One news story after another keeps on reinforcing that the landscape for telcos in the UK has shifted dramatically from offering the best deal on a phone line, to an Internet connection, to the best shows and content. As I … Continue reading

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