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Blogroll
Monthly Archives: June 2013
A focus on your customers – and art
I wrote a recent blog about literature and business, so why not art today? An article recently published in Fast Company features the CEO of Ford, Alan Mulally, describing how the inspiration for Ford’s success over the past few years … Continue reading
Posted in Current Affairs, Customer Service
Tagged alan mullaly, art, CEO, customer, customer service, fast company, ford, painting, strategy
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An award for TP with Google in Europe
We recently won the prestigious Netherlands National Contact Center Association (NCCA), Best Partner Award for our work with Google for small and medium business customers. Awards are always great to win, but this is a particularly satisfying one to win … Continue reading
Posted in Contact Centres, Current Affairs, Marketing
Tagged adwords, amsterdam, award, customer service, google, netherlands, NNCA, partner
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Turning a mediocre customer experience into something fantastic
Good or great service may be OK for some companies, but the general view on most customer service is that it’s just mediocre. It works. But the only way to achieve truly memorable service that drives customers to return to … Continue reading
Posted in Current Affairs, Customer Service, Marketing
Tagged amazing, customer experience, customer service, fantastic, improvement, inc.com, meaning, memorable, positive, service, wow
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Marketing leaders know how to follow well
It has always been assumed that a business-to-consumer organisation – one that sells products to a large group of customers – is very different to a business-to-business organisation – one that sells only to other companies. The separation in the … Continue reading
Posted in Customer Service, Marketing, Social Media
Tagged b2b, b2c, david edelman, follow, marketing, mckinsey, strategy
1 Comment
Thank you from the Caledonian Challenge!
Last weekend the Teleperformance UK executive team managed to finish the Caledonian Challenge hike in Scotland. It was a really tough hike of 54 miles (86km) that had to be completed within 24 hours. We were raising money for the Foundation … Continue reading
Posted in Current Affairs, Human Resources
Tagged caledonian challenge, charity, csr, foundation scotland, hike, scotland, walk
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Reading real books for business
Any manager today knows the problem. You want to keep improving your skills and learning more about sales, marketing, or management – all the things a modern manager needs – and the management book section is always heaving with new … Continue reading
Posted in Careers, Human Resources
Tagged book, education, fiction, hr, leadership, management, story, training
1 Comment
What’s driving digital engagement?
The digital marketplace should be maturing by now. Consumers have been online since the mid-nineties and using social media since the mid-noughties, but it appears that many brands still don’t understand the kind of online experience their customer expects. This … Continue reading
Customer reviews are now vital for success
I stayed in a hotel recently where the owner proudly featured a sticker on the door saying that it was rated the number 1 hotel in that town on Tripadvisor. I asked the manager if review websites like Tripadvisor are … Continue reading
Posted in Current Affairs, Customer Service, Marketing
Tagged analysis, brand, customer, customer experience, hotel, marketing, monitoring, review, tripadvisor, ugc
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Where does the customer experience begin and end?
Once upon a time, customer service was a post-sales function. The sales team sold a product and customer service would follow up, answering queries or handling complaints. This was a simple world, but consider how different life is today. Let’s … Continue reading
The social challenge for brands
We have often talked about the opportunities for brands to use social media to enhance their customer service, but when does the data deluge actually make it a challenge to keep up with all this information? This excellent blog post … Continue reading
Posted in Contact Centres, Current Affairs, Customer Service, Human Resources, Social Media
Tagged brand, customer experience, customer service, econsultancy, facebook, gartner, next, retail, twitter, vodafone
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