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Author Archives: brownsourcing
Is Customer Service Adapting to the Mobile Customer?
Mobile commerce used to be considered an added extra. Most customers browsing an online store would shop on a laptop or PC and not on the tiny screen of their phone – but that has all changed. Phone screens are … Continue reading
Posted in Current Affairs, Customer Service, Retail, Strategy
Tagged customer experience, customer service, fire, ipad, mayday, mcommerce, mobile, mycustomer, phone, smartphone, tablet
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Will customer loyalty depend on new payment systems?
The technology magazine Wired featured a story last month about the new Apple Pay payment system. The really interesting part of the story was a description of the Starbucks loyalty programme in the US. Starbucks has combined loyalty and payment … Continue reading
Posted in Current Affairs, Customer Service, Retail, Technology
Tagged apple, Apple Pay, engagement, Essential Retail, loyalty, mcommerce, mobile payment, payment, retail, rewards, starbucks, wired
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Managing the Modern Retail Omnichannel
Omnichannel is one of those business buzzwords that is often used and seldom understood. Many use it interchangeably with multichannel, but I would argue that these are quite different concepts. First, what is the multichannel? This is really just the … Continue reading
Creating a Single View of Your Customer
As customer service has become more complex, it has become more difficult for retailers to capture and work with a single view of their customer. The explosion in channels over the past five years means that customers will often be … Continue reading
Posted in Customer Service, Innovation, Retail, Strategy
Tagged customer, customer service, custserv, multichannel, omnichannel, single view
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Food retailers are competing on customer service
Food retailers are facing a tough time in the UK at present. The biggest of them all, Tesco, is facing up to some very unusual problems related to accounting errors (still under investigation) and Sainsbury’s has seen sales fall in … Continue reading
Posted in Current Affairs, Customer Service, Innovation, Retail
Tagged aldi, customer service, customers, ervice, food, high street, ics, lidl, marks and spencer, price, retail, sainsburys, tesco, uk, values, waitrose
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You don’t need to delight, just be effective
Business magazines are full of tips on how companies can delight their customers. This language is used to describe how companies – particularly retailers – can make their customer service experience so good that customers will leave with a smile … Continue reading
Posted in Current Affairs, Customer Service, Social Media
Tagged customer experience, customer service, delight, forrester, joy, kate leggett, social media
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Supporting online shoppers continues to be a challenge
Online retail is a now a mature business model isn’t it? After all, companies such as Amazon have been taking orders online and delivering products for two decades. Is there still so much to learn? Clearly there is still a … Continue reading
Posted in Current Affairs, Retail, Social Media
Tagged Consumer Pulse Report, JDA, multichannel, online retail, retail, shopping, store
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Tesco aiming to improve customer service
A feature article in The Grocer has focused attention on the troubled times at Tesco. The article pulls no punches in criticising the management of Tesco for creating the present situation where profits are falling, but the source of the … Continue reading
Posted in Current Affairs, Customer Service, Retail
Tagged customer service, grocery, online, refresh, retail, strategy, supermarket, tesco, the grocer
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Social customer service is more than just answering Tweets
As new social channels become more accepted and more important it becomes increasingly complex to manage the overall customer experience – or the unified customer experience as the analyst firm Forrester calls it. The digital and social customer channels are … Continue reading
The retail omnichannel is not easy, but it is possible
Retail Week recently ran some analysis on the way that customers are treated across various channels. As the number of channels customers can use to reach a brand has exploded beyond just voice and email alone brands have had to … Continue reading
Posted in Current Affairs, Customer Service, Innovation, Social Media
Tagged customer service, instagram, multichannel, omnichannel, pinterest, retail, retail week, social media
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